Fama Volat

about

We believe in creating impact. And we specialise in creating and conveying stories that engage audiences – stories that travel. Because people love to share unique experiences. This has been confirmed by neuroscience and demonstrated by psychological studies. Yet even before science was born, Fama was depicted as an angel who reached people worldwide with her trumpet. Inspired by this image, we decided to call our agency ‘Fama Volat’, which is Latin for ‘rumour has wings’, a phrase penned by Virgil (70-19 BC). We are a creative advertising agency. We believe in media-independent marketing techniques. We are passionate about what we do. And we are more than willing to change the rules to maximise the impact of innovation, brand activation, word‑of‑mouth marketing and buzz marketing.

Change photographer

2016 | VERTIGO FILM
2015 | PEEK CREATIVE STUDIOS

buzz canvas

At Fama Volat we are often asked how we create hero content. The secret lies in the combination of art and science – relevant experiments in social psychology. Our approach is encapsulated in what we call Buzz Canvas: a model that provides guidelines for a high-profile campaign. We offer information about Buzz Canvas as a source of inspiration. Download the model and follow the instructions to develop hero content that builds your brand. For further details, please contact our strategic team in Eindhoven or Amsterdam.

Download
- Target audience
  Be really clear about who your audience is. Look beyond the usual description of the target group and analyse people’s behaviour. The Customer Empathy Map will help you identify with your customers. Understanding how the members of your target group think, feel and communicate allows for better (hero) content.
- 'Catch on' factor
  Hero content is content that catches on. To increase the likelihood that your message will catch on, make it simple, unexpected, specific, believable, emotionally appealing and narrative. The more boxes you tick, the greater the chance of success.
- Influencers
  Buzz marketing means your hero content is shared by active recipients. This creates a snowball effect. Some recipients (such as experts for example) exert more influence than others. These key individuals form hubs in social networks and have extensive reach. Use the right ‘network hubs’ for each type of (hero) content to spread your message as effectively as possible.
- Seduction tactics
  How do you present your hero content? Be clever in the way you approach the target group. We endeavour to strike a chord with the customer, using specific seduction tactics identified by human psychology. Our aim is to encourage the spreading of hero content. Does it work? Yes, it's been proven to work.

approach

When you choose to work with Fama Volat, you take a step towards fame. We work across all media and also employ media-independent marketing techniques because the end justifies the means. Our approach starts with human psychology: basic consumer needs. In addition to employing the most effective influence tactics, we always look for ‘sensation potential’ in the brand. Why? Because it’s always there. What imbues the story that captivates our audience? Our creativity. We flirt with extremes. We dream up the unthinkable and execute the unbelievable. Then we go live and the message develops wings.

Based on our knowledge and expertise we have developed a business model: Buzz Canvas. Click here for more information about Buzz Canvas and our approach.

Based on our knowledge and expertise we have developed a business model: Buzz Canvas.

Change photographer

2016 | VERTIGO FILM
2015 | PEEK CREATIVE STUDIOS

buzz canvas

At Fama Volat we are often asked how we create hero content. The secret lies in the combination of art and science – relevant experiments in social psychology. Our approach is encapsulated in what we call Buzz Canvas: a model that provides guidelines for a high-profile campaign. We offer information about Buzz Canvas as a source of inspiration. Download the model and follow the instructions to develop hero content that builds your brand. For further details, please contact our strategic team in Eindhoven or Amsterdam.

Download
- Target audience
  Be really clear about who your audience is. Look beyond the usual description of the target group and analyse people’s behaviour. The Customer Empathy Map will help you identify with your customers. Understanding how the members of your target group think, feel and communicate allows for better (hero) content.
- 'Catch on' factor
  Hero content is content that catches on. To increase the likelihood that your message will catch on, make it simple, unexpected, specific, believable, emotionally appealing and narrative. The more boxes you tick, the greater the chance of success.
- Influencers
  Buzz marketing means your hero content is shared by active recipients. This creates a snowball effect. Some recipients (such as experts for example) exert more influence than others. These key individuals form hubs in social networks and have extensive reach. Use the right ‘network hubs’ for each type of (hero) content to spread your message as effectively as possible.
- Seduction tactics
  How do you present your hero content? Be clever in the way you approach the target group. We endeavour to strike a chord with the customer, using specific seduction tactics identified by human psychology. Our aim is to encourage the spreading of hero content. Does it work? Yes, it's been proven to work.

who

We love what we do. We believe in what we do. We do it together with our clients. Because there is no bigger success than shared success. The creative responsibility of Fama Volat is in the hands of Jeroen Manders and Levi Sars. At Fama Volat Amsterdam Wietse Rekers is in charge. Managing director is Thomas Creemers. They have worked for a.o. TBWA, Leo Burnett, Duval Guillaume and developed ideas and campaigns for Jagermeister, Philips, Durex, Efteling and Porsche. Don`t hesitate to contact us and give your brand ‘wings’.

Change photographer

2016 | VERTIGO FILM
2015 | PEEK CREATIVE STUDIOS

buzz canvas

At Fama Volat we are often asked how we create hero content. The secret lies in the combination of art and science – relevant experiments in social psychology. Our approach is encapsulated in what we call Buzz Canvas: a model that provides guidelines for a high-profile campaign. We offer information about Buzz Canvas as a source of inspiration. Download the model and follow the instructions to develop hero content that builds your brand. For further details, please contact our strategic team in Eindhoven or Amsterdam.

Download
- Target audience
  Be really clear about who your audience is. Look beyond the usual description of the target group and analyse people’s behaviour. The Customer Empathy Map will help you identify with your customers. Understanding how the members of your target group think, feel and communicate allows for better (hero) content.
- 'Catch on' factor
  Hero content is content that catches on. To increase the likelihood that your message will catch on, make it simple, unexpected, specific, believable, emotionally appealing and narrative. The more boxes you tick, the greater the chance of success.
- Influencers
  Buzz marketing means your hero content is shared by active recipients. This creates a snowball effect. Some recipients (such as experts for example) exert more influence than others. These key individuals form hubs in social networks and have extensive reach. Use the right ‘network hubs’ for each type of (hero) content to spread your message as effectively as possible.
- Seduction tactics
  How do you present your hero content? Be clever in the way you approach the target group. We endeavour to strike a chord with the customer, using specific seduction tactics identified by human psychology. Our aim is to encourage the spreading of hero content. Does it work? Yes, it's been proven to work.

contact

Torenallee 42-64
5617 BD Eindhoven
info@famavolat.com
+31(0)4 08 44 28 51

Gedempt Hamerkanaal 179
1021 KP Amsterdam
info@famavolat.com
+31 (0)2 02 05 07 03