Please turn your device
Whitepaper #9

Brand Personality


People are attracted to brands because, besides meeting functional consumer needs, they also satisfy emotional expectations. On the other side of the equation, in selling a product or service, brands try to reach a particular target group. They have to explain to their target group how they add value and why their product or service is superior to the competition.

Want to learn more about Brand Personality? Then enter your details and request our free whitepaper (in Dutch).