More and more supermarket brands are confusingly similar to the corresponding leading brand. This is hardly surprising, as research shows that supermarkets are the perfect place to mislead people. Fama Volat works for leading brands that have to keep differentiating their products from supermarket lookalikes. When it comes to choosing the right marketing strategy, a detailed understanding of consumer behaviour helps.
Want to learn more about (Copycat) Branding? Then enter your details and request our free whitepaper (in Dutch).