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Whitepaper #6

Creative Media Advertising


In a world saturated with advertising messages, surprise is a powerful weapon. The onslaught of content on social media channels makes a traditional communication channel such as ‘the street’ extraordinarily effective. Rather than paid-for space on bus shelters, the element of surprise is created by displaying the message on elements such as street furniture. These familiar objects turn out to be impressively effective advertising surfaces for a brand.

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